With over one billion active users, Instagram is the place where businesses can inspire, engage, and sell. Whether you want to tell your story or promote your products/services, the platform offers unlimited opportunities. We will help you build a presence that captures attention and delivers real results.

➔ Creation of Instagram posts and stories

➔ Creation, scheduling, and publishing of posting plans

➔ Graphic design and development of advertising creatives, posts, stories, Highlights covers, Reels. Resizing in formats compliant with platform requirements

➔ Building a visual and brand identity based on the mission, vision, and values of the business

➔ Creating interactive content, such as polls, quizzes, and Q&A posts, to encourage user engagement

➔ Researching hashtags and strategies to expand organic reach and engagement

➔ Precise audience segmentation and targeting based on demographics, interests, and behavior

➔ Creation and management of Instagram ad campaigns with specific objectives (e.g., profile visits, more followers, leads, or sales)

➔ Creation and management of retargeting campaigns to re-engage previous website visitors or users who engaged with the Instagram account and its content

➔ Tracking performance and analyzing data to optimize campaign results

In a world dominated by short-form video content, TikTok could be your portal to reach your target audience. With our team, we’ll ensure your presence there is engaging, effective, and memorable.

➔ Creation of authentic organic content aligned with the trends and dynamics of the platform

➔ Strategic content planning outlining brand positioning and growth strategy

➔ Writing video scripts tailored to the tone and message of the brand

➔ Filming, editing, and post-production of videos based on approved scripts, copywriting, adding effects, subtitles, and music

➔ Building a visual and brand identity based on the mission, vision, and values of the business

➔ Researching hashtags and strategies to expand organic reach and engagement

➔ Creation and management of TikTok ad campaigns, including In-Feed ads, Branded hashtag challenges, and TopView ads

➔ Tracking performance and analyzing data to optimize results from ad campaigns

Through LinkedIn, we can help you position your business as a leader in your field while attracting the right partners and clients.

➔ Creation of LinkedIn posts

➔ Creation, scheduling, and publishing of posting plans

➔ Graphic design and development of advertising creatives and posts. Resizing in formats compliant with platform requirements

➔ Building a visual and brand identity based on the mission, vision, and values of the business

➔ Researching hashtags and strategies to expand organic reach and engagement

➔ Precise audience segmentation and targeting based on demographics, interests, and behavior

➔ Creation and management of LinkedIn ad campaigns with specific objectives (e.g., traffic, leads, or brand awareness)

➔ Tracking performance and analyzing data to optimize campaign results

From promoting lifestyle products to driving online sales, Pinterest offers opportunities to attract, inspire, and engage your potential customers.

➔ Graphic design and creation of Pinterest posts

➔ Creation, scheduling, and publishing of posting plans

➔ Building a visual and brand identity based on the mission, vision, and values of the business

➔ Developing a content strategy based on current trends and seasonal interests

➔ Creating optimized pin descriptions, including relevant search keywords and adding tags with relevant topics for wider reach

➔ Creating personalized boards to present your products or services in an organized and attractive way

➔ Analyzing organic results to refine content strategies and increase brand visibility

➔ Creating and managing advertising campaigns on Pinterest with specific goals, including traffic, brand awareness, or sales (only applicable for businesses outside of Bulgaria)

Viber advertising provides your business with the opportunity to stand out through direct communication with potential customers, engaging them in a personalized and attractive way.

➔ Contacting Viber’s official representatives, ensuring seamless account setup and campaign execution

➔ Managing all necessary documentation and approvals to activate the account and start campaigns

➔ Activating and setting up the Viber business account for the required campaigns

➔ Structuring and formatting customer databases according to Viber’s specific requirements

➔ Writing and formatting promotional messages for Viber Business Inbox campaigns

➔ Setting up and launching Viber Business Inbox campaigns

➔ Tracking performance and analyzing data to optimize campaign results

Google Ads gives you the opportunity to connect with users who are actively searching for products or services like yours. We will help you increase your visibility, drive quality traffic to your website, and achieve sustainable results.

➔ Creating and managing ad campaigns in Google Ads, including Search, Display, Performance Max, and Video (YouTube Pre-Roll, Bumper ads, In-stream ads, etc.)

➔ Precise audience segmentation and targeting based on demographic data, interests, and behavior

➔ Graphic design and resizing of display ad formats according to platform requirements, including banners and video content

➔ Detailed A/B testing to determine the most effective ad variations

➔ Adding ad extensions, including sitelinks, callouts, structured snippets, call, and promo extensions

➔ Keyword research and optimization

➔ Adding negative keywords to reduce irrelevant clicks

➔ Tracking performance and analyzing data to optimize campaign results

➔ Managing and optimizing advertising budgets to achieve maximum results

To grow in the digital space, your ad campaigns must not only grab attention but also deliver results. At BuzzMaker, we focus on creating strategies that drive key business actions— from generating sales and leads to increasing revenue, regardless of the distribution channels.

➔ Creating and managing ad campaigns with specific goals (e.g., traffic, brand awareness, leads, or direct sales)

➔ Precise audience segmentation and targeting based on demographic data, interests, and behavior

➔ Detailed A/B testing to determine the most effective ad variants

➔ Creating and managing retargeting campaigns to re-engage previous website visitors or users who interacted with your social media and content

➔ Managing and optimizing ad budgets to achieve optimal results

➔ Building a tailored marketing strategy that aligns with your business goals and audience needs

➔ Tracking performance and analyzing data to optimize campaign results

Success in the online space starts with a clear and well-defined strategy. We will guide you through the digital world and together, we will build a plan that leads to sustainable growth and tangible results for your business.

➔ Research and analysis of your brand, industry, audience, and competitors

➔ Setting clear goals and key performance indicators aligned with the mission, vision, and values of the business

➔ Selection and prioritization of advertising channels most suitable for your target audience

➔ Development of content ideas, including ad campaigns, slogans, headlines, copywriting, and communication “pillars”

➔ Integrating various marketing activities across different online platforms, ensuring consistency and synergy between campaigns

➔ Identifying key digital tools, technologies, and approaches to optimize processes and improve results

➔ Managing and optimizing advertising budgets to achieve maximum results

➔ Developing and providing detailed reports with metrics, results, and recommendations for optimization and brand development

Brand identity is more than just a logo, it is the essence of what makes your business unique. It combines visual elements and emotional connections that resonate with your audience and leave a lasting impression. Let us build an identity that embodies your story and sets you apart from the competition.

➔ Logo design and development

➔ Defining brand colors and typography

➔ Development and creation of a Brand Book (all brand assets defining its identity)

➔ Creation of “brand guidelines” to ensure consistency in visual and communication style

➔ Establishing the brand’s “tone of voice”

➔ Graphic design and formatting of print materials, including business cards, letterheads, brochures, etc.

➔ Creation of digital assets, such as social media templates, email signatures, etc.

➔ Developing the brand’s mission and vision, outlining your main goals

➔ Aligning all visual and communication elements across different digital platforms

Building long-term relationships with your customers starts with proper and transparent communication. With the help of email marketing and BuzzMaker, your business will be able to capture the attention of both potential and current customers, building trust through effective and well-planned email campaigns.

➔ Creation and management of email campaigns for various purposes, including newsletters with promotional offers and announcements for new products/services

➔ Development and setup of automated emails, such as welcome emails, abandoned cart reminders, and re-engagement campaigns

➔ Copywriting and email design tailored to the brand’s visual identity, as well as mobile and desktop optimization

➔ Personalizing content using user data, creating targeted and relevant messages

➔ Compliance with all email marketing requirements and regulations, including GDPR and CAN-SPAM, ensuring legal compliance and ethical communication

➔ Creating additional newsletter subscription channels to increase subscribers, including landing pages, subscription forms embedded on the website, etc.

In today’s dynamic world, influencers play a key role in shaping consumer decisions. Their ability to authentically connect with their followers makes them an essential part of modern marketing strategies. By partnering with BuzzMaker, you will gain experience, expertise, and achieve the desired success.

➔ Selection of influencers that align with your business values, target audience, and campaign goals

➔ Development of a comprehensive concept, script, and strategy for influencer campaigns

➔ Managing the entire communication process with selected influencers, including contract terms, requirements, and deadlines

➔ Development and preparation of briefs with collaboration information, guiding influencers to create brand-appropriate content

➔ Coordinating multi-platform campaigns, including on Instagram, Facebook, TikTok, YouTube, and others

➔ Ensuring and monitoring compliance with advertising guidelines, including proper filming and posting of content by the influencer

➔ Tracking performance and analyzing data to optimize results from influencer campaigns

A well-crafted blog is more than just content – it’s an opportunity to share expertise, engage your audience, and increase your business’s online visibility. With our help, your blog will become an effective tool for building trust and driving organic traffic.

➔ Research and creation of a list of blog post topics tailored to your industry and audience interests

➔ Preparation and writing of articles on pre-approved topics that add value and showcase your brand’s expertise

➔ Optimizing blog content for SEO, including keyword integration, meta descriptions, and internal links

➔ Graphic design and formatting of visual elements for the articles, including custom graphics, images, and infographics

➔ Writing appropriate and engaging headlines designed to improve article visibility and indexing by search engines

➔ Adapting the tone and style of the blog to match your brand and target audience

➔ Integrating calls-to-actions (CTAs) that guide readers toward the desired action, such as signing up or contacting you

➔ Repurposing blog content for use in other marketing channels, such as social media or email

➔ Tracking performance and analyzing data to optimize blog results

Search Engine Optimization (SEO) is at the core of online visibility, focusing on creating a seamless user experience and providing value to your audience. At BuzzMaker, we know how to ensure top organic rankings in search engines, helping you attract potential customers, connect with them in the right way, and grow your business.

➔ In-depth keyword research to identify the most suitable and effective search terms for your brand

➔ On-page optimization, including meta titles, meta descriptions, and title tags

➔ Editing and adjusting website content to improve search visibility

➔ Creating and optimizing content, providing high-quality, engaging, and SEO-friendly articles and pages

➔ Development of local SEO optimization, including Google My Business optimization and targeting local keywords

➔ Performing a website audit to identify gaps and technical issues affecting search rankings

➔ Integrating structured data to enhance search engine understanding of the site

➔ Competitor analysis and identifying opportunities for improvement compared to their search results

➔ Tracking performance and analyzing data to optimize

Every word matters when it comes to delivering the right message for your business. At BuzzMaker, we focus on creating content that reflects your identity, captures attention, and engages your audience.

➔ Creating and writing content tailored for your website, including homepage, service pages, product descriptions, and more.

➔ Preparing ad copies for social media and Google campaigns

➔ Writing headlines and slogans for social media and Google

➔ Developing guidelines for establishing your brand’s “tone of voice” and building brand identity

➔ Creating content for email campaigns, including newsletters and automated emails

➔ Writing blog articles on pre-approved topics to improve SEO performance

➔ Creating and writing scripts for video and audio content

➔ Developing social media copies, including headlines, subheadings, slogans, and interactive content

➔ Proofreading and editing existing content to ensure alignment with your brand identity

Even the best marketing strategy or the most attractive offer can go unnoticed if the visual design fails to grab the attention of your target audience and clearly convey your message. With our help, your business will have graphic designs that inspire, engage, and make an impression.

➔ Logo design and development

➔ Creation and development of a Brand Book (all brand assets outlining its identity)

➔ Creation and resizing of advertising creatives tailored to the requirements of various social media platforms, including posts, stories, Reels, page covers, and Highlights

➔ Creation and resizing of advertising formats according to Google’s specifications, including images, videos, and banners

➔ Creation and resizing of visual elements suitable for articles, including custom graphics, images, and infographics

➔ Design and resizing of print materials, including business cards, letterheads, posters, brochures, flyers, and more

➔ Optimization of design for print and digital distribution, ensuring high-quality materials across all formats

To establish a leading position in the market, you need to be familiar with its dynamics and opportunities. At BuzzMaker, we thoroughly analyze your business to uncover opportunities, identify challenges, and help you make informed decisions by providing you with an effective digital strategy that ensures sustainable success.

➔ Tracking the development of the industry and identifying market trends that affect your brand

➔ Review and evaluation of consumer behavior to understand their needs, preferences, and buying desires

➔ Analysis and evaluation of market differences and potential challenges to identify new opportunities

➔ Preparing and providing insights and recommendations to improve your online positioning

➔ Tracking and monitoring the activities of businesses in the industry

➔ Developing a strategic approach for entering new markets or expanding your current reach

Video has the power not only to showcase your business’s story but also to tell it in an inspiring way. It can highlight your distinctiveness and advantages like no other format. From concept and script to final execution, our team creates engaging video content that captures attention from the first seconds and turns viewers into customers.

➔ Creation of authentic video content tailored to the trends and dynamics of the digital world

➔ Strategic planning of video content, outlining brand positioning and growth strategy

➔ Development of video scripts and building an overall concept

➔ Filming, editing, and post-production of various video formats for social media, YouTube, or Google

➔ Graphic design and adding graphics or animations to videos

➔ Color grading, adding subtitles, licensed music, and sound effects

➔ Full editing and formatting of short and long-form video content, tailored for various distribution channels